Understand before proposing
We start with the product, its context and specific objectives — not with a predefined solution.
Specialised solutions for the healthcare sector
From strategy to market. From presence to results.
We develop and execute strategies to introduce, promote and expand medicines, medical devices and food supplements in the Portuguese market.
Market accessPromotion and salesNationwide coverage
About Maxifar
Expertise that turns strategy into results.
Maxifar provides integrated solutions for the market entry, promotion and commercial development of medicines, medical devices and food supplements.
We combine sector expertise, specialised teams and execution capabilities to meet the specific needs of each project.
Who we work with
A local partner for developing healthcare products in Portugal.
We work with pharmaceutical companies, manufacturers and international partners seeking to introduce, promote or develop their products in the Portuguese market.
Pharmaceutical companiesManufacturersInternational partners
Services
We support every stage of the product lifecycle.
Market Access & RegulatoryPreparing market entry
We create the regulatory, economic and operational conditions required to introduce and maintain each product in the market.
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Preparing market entry
We create the regulatory, economic and operational conditions required to introduce and maintain each product in the market.
- Registrations and regulatory maintenanceWe support the preparation, submission and follow-up of regulatory procedures, as well as the updates required throughout the product lifecycle.
- Reimbursement and new indicationsWe help define the access strategy by bringing together the clinical, economic and market information required to support reimbursement or indication-extension applications.
- Public tenders and special-use authorisationsWe support the documentary and operational preparation of tenders and special procedures, helping ensure an accurate, timely response aligned with applicable requirements.
Commercial DevelopmentTurning strategy into sales
We design and execute flexible commercial models tailored to the product, channel and objectives of each partner.
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Turning strategy into sales
We design and execute flexible commercial models tailored to the product, channel and objectives of each partner.
- Specialised promotion and sales teamsWe build teams around the product profile and project objectives, covering selection, training, coordination and ongoing management of field activity.
- Hospitals, pharmacies and medical specialtiesWe develop approaches tailored to each channel and audience, creating a relevant presence among decision-makers, healthcare professionals and strategic partners.
- Commercial, logistics and financial planningWe align forecasts, resources, distribution and performance indicators to turn strategy into a consistent, measurable execution plan.
Clinical & SafetySupporting evidence and safety
We support clinical development and ensure the continuous monitoring of product safety.
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Supporting evidence and safety
We support clinical development and ensure the continuous monitoring of product safety.
- Phase III clinical trialsWe support the planning and coordination required to implement studies, fostering collaboration among partners, sites and the teams involved.
- Epidemiological studiesWe contribute to the preparation and monitoring of studies that provide insight into product use, impact and performance in real-world settings.
- Pharmacovigilance and clinical monitoringWe support continuous safety monitoring and the structured management of clinical information, contributing to responsible decisions throughout the product lifecycle.
From strategy to authorisation
We prepare each product to enter the market with confidence.
We bring together planning, regulatory positioning, economic assessment and operational preparation to support sound decisions and accelerate each process.
Explore Market Access & Regulatory →Why Maxifar?
The difference lies in what we can connect.
Strategy and fieldwork. Knowledge and agility. Partner objectives and the reality of the Portuguese market.
Bring the right capabilities together
We connect pharmaceutical knowledge, commercial insight and operational capacity in one response.
Be where execution happens
We place prepared teams across hospitals, pharmacies and healthcare professional networks.
Adapt as we move forward
We track performance and adjust resources, channels and priorities throughout the project.
Integrated capabilities
Specialised knowledge, with field execution.
From regulatory strategy to commercial development, we bring together the capabilities required to bring healthcare solutions to market faster.
MedicinesWe support prescription, hospital and specialist-use medicines, from market-entry preparation through to promotion and commercial consolidation.
Medical devicesWe support the introduction and development of medical devices by connecting regulatory positioning, access strategy, channel activation and commercial follow-up.
Food supplementsWe develop promotion, sales and distribution plans tailored to product positioning, priority channels and each brand’s objectives.
Health authoritiesWe support coordination with authorities and healthcare organisations, contributing to document preparation, process management and partnership-based follow-up.
How we work
A project supported from the outset through to results.
We support every project closely, turning decisions into action and adapting operations to market developments and each partner’s objectives.
Together with the partnerMaxifar involvement throughout the project
Product and context
We assess the product, market and partner objectives to identify opportunities and anticipate challenges.
Decisions and preparation
Together, we define the model, resources, channels and indicators that guide the project.
Field operation
We activate the teams and coordinate presence across the relevant healthcare channels.
Insight that moves the project forward
We share results, capture learning and adjust the operation whenever needed.
The result: an operation that learns, adapts and builds consistency in the market.
Commercial execution
We connect strategy, healthcare channels and field presence.
We coordinate teams, operations and distribution to create a consistent presence among hospitals, pharmacies and healthcare professionals.
Develop a tailored solution →
Market presence
Local presence and execution capabilities across the country.
Our teams operate across the main healthcare channels and are scaled according to the product, specialty and commercial objectives of each partner.
Design an operation with us →
HospitalsPharmaciesSpecialties
How we can collaborate
Concrete ways to turn objectives into execution.
We build the model best suited to the product, its stage of development and each partner’s intended results.
Introduce a product in Portugal
We support the regulatory, commercial and operational planning required to prepare entry into the Portuguese market.
Discuss this objective →Build or strengthen commercial teams
We select and coordinate specialised professionals to work with hospitals, pharmacies and different therapeutic areas.
Discuss this objective →Develop channels and distribution
We connect promotion, sales, logistics and monitoring to consolidate the product’s market presence.
Discuss this objective →
New project
Let’s turn your strategy into a concrete action plan.